Tag Archives: blue jeans

Here is Why Levi is the Best Blue Jean Ever

The jeans themselves are such a staple in the country and Western lifestyle that it might be easy to forget that there was a time when the Levi brand was nothing but an idea in a young innovator’s head. The fascinating and surprising story of the invention of the classic all-American blue jean dates all the way back to 1848, when Levi Strauss, a Bavarian immigrant, and his two brothers opened a wholesale dry goods business entitled “J. Strauss...
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