Ariat International® is a premium performance footwear, apparel and accessories brand for equestrian sports and other outdoor activities, located in Union City, California. Ariat was founded by Beth Cross and Pam Parker in 1992.
Ariat promotes its products through sponsorship agreements with the world’s top riders, teams, and global events.
Ariat is the official footwear sponsor of Professional Bull Riding (the PBR), the fastest growing sport on US television. It is also a strong sport in Brazil, and is launching in China in 2016. Ariat is the official footwear, and apparel supplier of World Series of Team Roping (WSTR), the largest adult community of roping athletes, and the official footwear sponsor of National High School Rodeo Association (NHSRA).
Ariat is the official footwear supplier of the United States Equestrian Federation (USEF), and a sponsor of the Winter Equestrian Festival, Central Park Horse Show, Tryon Park Equestrian Center, and Washington International Horse Shows.