// ViewContent // Track key page views (ex: product page, landing page or article) fbq('track', 'ViewContent');// Search // Track searches on your website (ex. product searches) fbq('track', 'Search');// AddToCart // Track when items are added to a shopping cart (ex. click/landing page on Add to Cart button) fbq('track', 'AddToCart');// InitiateCheckout // Track when people enter the checkout flow (ex. click/landing page on checkout button) fbq('track', 'InitiateCheckout');// Purchase // Track purchases or checkout flow completions (ex. landing on "Thank You" or confirmation page) fbq('track', 'Purchase', {value: '1.00', currency: 'USD'});